{"id":880,"date":"2012-07-23T07:12:00","date_gmt":"2012-07-23T07:12:00","guid":{"rendered":"http:\/\/pachamamitaecu-org-720647.hostingersite.com\/2012\/07\/23\/lo-primero-es-lo-primero\/"},"modified":"2012-07-23T07:12:00","modified_gmt":"2012-07-23T07:12:00","slug":"lo-primero-es-lo-primero","status":"publish","type":"post","link":"https:\/\/pachamamitaecu.org\/es_es\/2012\/07\/23\/lo-primero-es-lo-primero\/","title":{"rendered":"Lo primero es lo primero"},"content":{"rendered":"<div style=\"clear: both; text-align: center;\"><a href=\"http:\/\/1.bp.blogspot.com\/_ZWuzfyCxKMs\/TFl7x4YSOsI\/AAAAAAAAAY8\/gjhHc7a5qH4\/s1600\/first+things+first.jpeg\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: justify;\"><img decoding=\"async\" border=\"0\" data-src=\"http:\/\/1.bp.blogspot.com\/_ZWuzfyCxKMs\/TFl7x4YSOsI\/AAAAAAAAAY8\/gjhHc7a5qH4\/s320\/first+things+first.jpeg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/a><\/div>\n<p><span style=\"font-family: Georgia, 'Times New Roman', serif;\"><\/p>\n<div style=\"text-align: justify;\"><span style=\"background-color: white;\">The First Things First Manifesto (El Manifiesto Lo primero es lo primero) fue escrito originalmente en 1963 y caus\u00f3 mucho revuelo en su \u00e9poca. Atacaba a la cultura consumista que s\u00f3lo se interesaba por comprar y vender cosas, y reivindicaba la dimensi\u00f3n humanista del dise\u00f1o gr\u00e1fico.<\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><span style=\"background-color: white;\">Fue puesto al d\u00eda por un nuevo grupo de dise\u00f1adores en el 2000: y ahora lo ponemos a consideraci\u00f3n de todos para que lo conozcan:<\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><span style=\"background-color: white;\">Nosotros, los abajo firmantes, somos dise\u00f1adores gr\u00e1ficos, directores de arte y comunicadores visuales que hemos sido educados en un mundo en el que se nos ha hecho creer que la publicidad y sus t\u00e9cnicas representan la m\u00e1s lucrativa, efectiva y m\u00e1s deseable manera de usar nuestro talento. Muchos dise\u00f1adores, profesores y maestros promueven esta creencia; el mercado lo premia; cantidad de libros y publicaciones lo refuerzan.<\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><span style=\"background-color: white;\">Empujados en esta direcci\u00f3n, los dise\u00f1adores aplican sus aptitudes y su imaginaci\u00f3n para vender galletas para perros, caf\u00e9 para dise\u00f1adores, diamantes, detergentes, gel para el cabello, cigarrillos, tarjetas de cr\u00e9dito, zapatillas deportivas, cremas tonificantes para el trasero, cerveza light y veh\u00edculos todo terreno. El trabajo comercial siempre ha pagado las facturas, pero muchos dise\u00f1adores gr\u00e1ficos han permitido que parezca, de alguna manera, que eso es lo que hacen los dise\u00f1adores. Esto, en consecuencia, se convierte en c\u00f3mo el mundo percibe el dise\u00f1o. El tiempo y la energ\u00eda de la profesi\u00f3n se utiliza construyendo la demanda de objetos que en el mejor de los casos son innecesarios.<\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><span style=\"background-color: white;\">Muchos de nosotros nos sentimos inc\u00f3modos con esta visi\u00f3n del dise\u00f1o. Los dise\u00f1adores que dedican su esfuerzo principalmente a la publicidad, al marketing y al desarrollo de marcas son defensores, e impl\u00edcitamente aprueban, un entorno mental tan saturado de mensajes comerciales que est\u00e1 afectando a la manera misma en que los consumidores hablan, piensan, sienten, responden e interact\u00faan. De alguna manera estamos todos colaborando en la redacci\u00f3n de un c\u00f3digo de discurso p\u00fablico muy da\u00f1ino imposible de cuantificar.<\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><span style=\"background-color: white;\">Hay objetivos que merecen m\u00e1s la pena en los que aplicar nuestros conocimientos de resoluci\u00f3n de problemas. Esta crisis medioambiental, social y cultural sin precedentes merece nuestra atenci\u00f3n. Muchas intervenciones culturales, campa\u00f1as de marketing social, libros, revistas, exposiciones, herramientas educativas, programas de Televisi\u00f3n, pel\u00edculas, causas solidarias y otros proyectos de informaci\u00f3n visual requieren urgentemente nuestra experiencia y nuestra ayuda.<\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><span style=\"background-color: white;\">Proponemos un giro de prioridades en favor de una forma de comunicar m\u00e1s \u00fatil, duradera y democr\u00e1tica \u2013 una mentalidad m\u00e1s alejada del marketing y hacia la b\u00fasqueda y producci\u00f3n de un nuevo tipo de significados. El margen de debate<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"background-color: white;\">se est\u00e1 reduciendo; debe crecer. Nadie responde al consumismo; \u00e9ste debe ser desafiado por otras perspectivas expresadas, en parte, a trav\u00e9s del lenguaje visual y de los recursos del dise\u00f1o.<\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><span style=\"background-color: white;\">En 1964, 22 profesionales de la comunicaci\u00f3n visual firmaron el manifiesto original para dar un uso m\u00e1s responsable a nuestro talento. Con la explosi\u00f3n de la cultura global de la comunicaci\u00f3n, su mensaje es hoy m\u00e1s urgente. Hoy, renovamos&nbsp;<\/span><span style=\"background-color: white;\">su manifiesto con la esperanza de que no pasen muchas d\u00e9cadas antes de que se haga realidad.<\/span><\/div>\n<p><\/span><\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_880\" class=\"pvc_stats total_only  \" data-element-id=\"880\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" data-src=\"https:\/\/pachamamitaecu.org\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 16px; --smush-placeholder-aspect-ratio: 16\/16;\" \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The First Things First Manifesto (El Manifiesto Lo primero es lo primero) fue escrito originalmente en 1963 y caus\u00f3 mucho revuelo en su \u00e9poca. Atacaba a la cultura consumista que s\u00f3lo se interesaba por comprar y vender cosas, y reivindicaba la dimensi\u00f3n humanista del dise\u00f1o gr\u00e1fico. Fue puesto al d\u00eda por un nuevo grupo de [&#8230;]\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[140],"tags":[],"class_list":["post-880","post","type-post","status-publish","format-standard","hentry","category-personajes-peninsulares"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lo primero es lo primero - PachaMamita Ecuador<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pachamamitaecu.org\/es_es\/2012\/07\/23\/first-things-first\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lo primero es lo primero\" \/>\n<meta property=\"og:description\" content=\"The First Things First Manifesto (El Manifiesto Lo primero es lo primero) fue escrito originalmente en 1963 y caus\u00f3 mucho revuelo en su \u00e9poca. Atacaba a la cultura consumista que s\u00f3lo se interesaba por comprar y vender cosas, y reivindicaba la dimensi\u00f3n humanista del dise\u00f1o gr\u00e1fico. 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